Description

BEST THINGS ABOUT THE JOB
• Work with the Philippines’ largest Pharmaceutical company, handling widely-recognized megabrands
• Work with an amazingly passionate & collaborative team of 20+ people
• Huge opportunity for growth through taking a business-based and digital-first approach in driving innovative media solutions

Measures of success –
In three months:
• Understood the client business and the category they play in, and key drivers of growth
• Built a collaborative relationship with your clients, acting as the lead contact across your brands
• Embedded yourself into the internal team and understood the different specialist teams you work with
• Understood the key tools and processes critical to the everyday running of the account

In six months:
• Led your own planning response from insight and strategy through to execution
• Project managed cross-media, category and industry leading campaigns

In 12 months:
• Worked closely with EssenceMediacom’s other specialist teams (ie. MBA, research) on at least one project
• Coached junior members of the team to achieve their goals
• Delivered a positive client performance rating on your brands and helped deliver a positive over-all score for the team

Responsibilities of the role:
A Communications Planning Manager will be assigned to manage a group of brands and oversee a team ofCommunication Planners. She will also handle specific brands and perform the following tasks:
• Attend & receive Client Communication/Media Briefing
• Deliver strategic communication response to business issues/challenges
• Recommend platforms (ATL &Digital) and investment level based on objectives and strategic directions
• Manage brand budget on an annual and monthly level
• Monitor and analyze brand & competitive activities to gain learnings and best practices
• Lead discussions with brand team on communication reviews and upcoming media plans/activities
• Utilize different media and research tools/studies to craft data-based media solutions
• Deliver accurate and timely tracking reports
• Collaborate with the different teams (internal and external) to ensure smooth and holistic delivery of
requirements
• Seek and recommend media innovations which will address business needs
• Lead and mentor team to help Communication Planners improve their strategic thinking skills and operational discipline.

JOB SPECIFICATIONS

Education
Bachelor’s degree in communication research, Statistics, Management, Communication Technology, etc.

Work Experience
4-6 years in media/ marketing/ brand management experience

Required Competencies: (Knowledge, Skills, and Attitude)
• Excellent communication and negotiation skills
• Strong analytical and number skills
• Good understanding of media channels, both digital and traditional
• Passion for learning and openness to new challenges
• Must come with digital planning understanding